When adversity or the unexpected strikes your business, what's your first instinct? For many it's to immediately jump into action and react, and for others it's to sit, assess, and respond. The level of urgency often depicts which is appropriate, but when you have a moment to respond with a plan, it's almost always a better outcome. Today, Xander talks about the differences and why he's a supporter of responding over reacting.
Thanks to today's sponsor, GPS Trackit!
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