The GreenUp Academy Podcast
The Green Up Academy Podcast is to help you grow as a Green Industry business owner in the areas of business, finance, marketing, employee relationships, and everything in between. Our host, Alex Kirby, founded his own lawn care business in 2017, and grew it to 2 million dollars in revenue over 7 years. Our guests are Green Industry business owners, large and small, who are in the process of growing their own businesses.
Episodes
Episodes
Monday Jul 08, 2024
The Life Balance Wheel
Monday Jul 08, 2024
Monday Jul 08, 2024
Today we talk about The Life Balance Wheel. Just like a car, if a wheel isn’t smooth, the drive isn’t going to be very smooth, and a lot of damage will occur to the vehicle. The same goes with your life. If you do not have balance within your day-to-day, month-to-month, and year-to-year, things can quickly get off the rails. I’ve identified 6 areas where we must have some sort of balance in our lives so that we are the best versions of ourselves we can be: Physical, spiritual, relational, mental, educational, and financial. So tune in and let’s help each other grow!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Thursday Jul 04, 2024
Are You Really Free as a Business Owner - 4th of July Special
Thursday Jul 04, 2024
Thursday Jul 04, 2024
In today’s Independence Day special, we take a look at what “freedom” is as a business owner and if you really are as “free” as you think you are. My hope with this episode is to get you to think you how you are running your business and making sure that IT is not running YOU. Hop on the mower and buckle up cause this one might ruffle your feathers! Let’s level up!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Monday Jul 01, 2024
Monday Jul 01, 2024
Another incredible conversation with one of my favorite guests. Gary Mazzanna is back with some more insight into the business owner life and giving us some great inspiration. He has had 2 successful businesses and he sold them both for a great payoff to his success. Whether you’re looking for some encouragement or advice on how to navigate a certain pain point in your business, this episode can help! Tune in and let’s level up together! Thanks guys!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Thursday Jun 27, 2024
He Had Over 100 Employees! - A Conversation with Gary Mazzanna
Thursday Jun 27, 2024
Thursday Jun 27, 2024
Today’s episode is another one that’s fighting to be my new favorite. Our guest today is very special to me because he was one of the first business owners that I got mentorship from. Gary Mazzanna has had much success in the business realm and has dealt with it all. From employees difficulties to administrative problems, tune into this wisdom filled episode and be encouraged! Thanks guys!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Monday Jun 24, 2024
Why Go To Equip Expo?
Monday Jun 24, 2024
Monday Jun 24, 2024
In our Episode today, we hop right into talking about the Equip Expo coming up this year. We talk through things like; if you should go, why you should go, how to make it worth it, and much more. If you aren’t sure whether you should hop on the train to Equip or if you’ve never even heard of Equip, tune and this episode can give you the answers you need! Thanks Guys!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Thursday Jun 20, 2024
“Earned Not Given” - A Conversation with Jaxson Wesley
Thursday Jun 20, 2024
Thursday Jun 20, 2024
Another great episode with a great guest! In this episode, we hear from Jaxson Wesley and his business story. It’s always encouraging to hear from a fellow green industry pro and how they are going through the same struggles but also how they are thriving. Jaxson is a 20-year-old business owner who has the mentality that this is not just a gig but a long-term career that is going to sustain his family and he couldn’t be happier. If you’re needing some encouragement today, tune in and let this story put some pep in your step! Thanks guys!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Monday Jun 17, 2024
Marketing Tips and Tricks
Monday Jun 17, 2024
Monday Jun 17, 2024
In this episode, we dive into essential tips and tricks for effective marketing. Discover how to attract more clients, boost your online presence, and make your business shine with targeted marketing strategies and a professional website. We'll cover everything from SEO basics and social media tactics to website design principles that convert visitors into customers. Whether you're looking to enhance your digital footprint or refine your marketing approach, this episode offers valuable insights and practical advice to elevate your landscaping business. Tune in and learn how to take your marketing and web presence to the next level!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Thursday Jun 13, 2024
What Does Turf Management Look Like? - Another Conversation with Andrew Powell
Thursday Jun 13, 2024
Thursday Jun 13, 2024
In today's episode, we delve deep into a successful turf management business. Join us as we explore the intricacies of turf management, uncovering what it entails and how it operates. We'll break down how Andrew got to where he is today and learn from his business story. We'll also discuss the potential benefits and challenges of incorporating turf management services into your business. Whether you're considering expanding your offerings or simply curious about this aspect of the green industry, this episode provides a comprehensive overview to help you make an informed decision. Tune in and discover if turf management is the next step for your landscaping business!
Become a part of our CREW:
https://thegreenupacademy.com/thecrew
Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up:
https://www.thegreenupacademy.com
Check out our sponsor, Jobber for 20% off!
https://go.getjobber.com/TheGreenUpAcademy
Reach out to Backbone Creative Co with code: GREENUP10
https://backbonecreativeco.com
SOCIAL CHANNELS:
https://www.facebook.com/thegreenupacademy/
https://www.instagram.com/thegreenupacademy/
https://www.tiktok.com/@thegreenupacademy
https://www.facebook.com/thegreenupacademypodcast/
https://www.instagram.com/thegreenupacademypodcast/
E Q U I P M E N T U S E D:
Camera: Canon EOS-90D
Lens: Tamron 24-70 2.8
Mic-arm: Rode PSA1+
Recording device: RodeCaster Pro
Why the Down to Business Podcast?
"I started the Down to Business Podcast to help other small business owners navigate the trials and celebrate the victories that come with a company. Small business owners all over the country are so gifted at their craft, but struggle with the secondary tasks like accounting, marketing, business strategy, vision casting, and so much more. That's why the Down to Business Podcast exists, to give small business leaders a resource they can learn from while remaining on the go.
We're blessed to have you as listener, and we believe this podcast over time can make you a better business owner, friend, spouse, and leader."
- Xander Kirby -